Toronto Rehab strikes a pose

Toronto Rehab kicked off its new public awareness campaign today with a frozen flash mob in five different downtown Toronto locations. The flash mob conveyed an important public health message: that one in two of us will be touched by disability, either personally or someone in our immediate family. The mob was specifically made up of 25 Baby Boomers, because it is this generation who will be most affected by this statistic as they are likely caring for a loved one now or will face their own health challenges in the coming years.

Check out all of our media and social media coverage live from the event below:

Check out the media coverage of our flash mob:

CityNews.ca: Flash Mob At Union Station? Just Another Day For Toronto Rehab

The Toronto Star: Flash mob hits the streets to promote rehab services  

Marketing Magazine: Toronto Rehab launches awareness campaign 

Videos of the flash mob:

Frozen flash mob in front of old city hall

Flash mob strikes a pose in front of the Eaton’s Centre

Check out our tweets from the event:

Check out our Facebook page to view all the photos from the day: